Stoichiometry Questions and Answers Free Essays

Concordant titer esteems would take into consideration exact outcomes. Rehash the examination with new/new gear so distinguish whether there are any natural blames in the hardware. D) Water, to guarantee the entirety of the Noah is sitting at the base of the cone shaped jar. We will compose a custom paper test on Stoichiometry Questions and Answers or on the other hand any comparative theme just for you Request Now Water itself doesn't influence the quantity of moles of acidic corrosive in the flagon, which is the thing that responds with the acidic corrosive in the vinegar. 4. A) Burette b) †washed with refined water first to evacuate any polluting influences. Gone water through the tap also. †at that point flushed with answer for be moved I. E. Acidic corrosive arrangement. Once more, flushed through the tap too. †topped off the burette (with a channel at the top) to the proper volume. Estimated the volume at which the base of the meniscus was and recorded this as the underlying worth. C) Concordant titer esteems are 22. 30 and 22. 40 ml Average titer d) Mann_ + 0. 0750 M = 22. 35 ml UH+ fee+ Mrs.+ +UH 25. 0 ml = 0. 0250 L V = 22. 35 ml = 0. 02235 L Inman-= C. V = 0. 0750 x 0. 0250 = 0. 00188 mol Neff+,t-lemon-= 5/1 5 x nerving-= 5 x 0. 00188 mol = 0. 00938 mol 0. 00938/0. 02235 = 0. 419 M (3 SF) 5. NO + UH - + NH (an) ann. M = 1. 0/28. 02 = 0. 036 mol (2 s. ) CUFF+ NH M = 1. 0/2. 016 = 0. 50 mol ann. : NH blended = 1 : 14 = 0. 036 : 0. 50 Given responding ann. : NH NO is the restricting reagent H2O is the abundance reactant (b) Using ann. = 0. 036 mol ann. /ann.=2/1 ann. = 2/1 x ann. = 2 x 0. 036 = 0. 071 mol Therefore, farm = 0. 071 x 17. 034 = 1. 2 gees. F. ) 6. 4 AAA + 302 (a) butt-centric = m/M = 20. 0/26. 98 = 0. 741 mol (3 s. F. ) 2 AWAY non = 20. 0/32. 00 = 0. 625 mol = 0. 741 : 0. 625 = 1. 2 : 1 = 3. 6 : 3 Given responding butt-centric : non =4:3 AAA is the restricting reagent 02 is the overabundance reactant (b) Using butt-centric = 0. 741 mol Manama/butt-centric = 2/4 Manama = 2/Exxon 0. X 0. 741 = 0. 371 mol Manama = n x M = 0. 071 x . 96 = 37. 8 g (3 s. F. ) 7. 2 AAA + CUSCUS = 8. 09/26. 98 = 0. 300 mol (3 s. F. ) brings about = c. V = 2. 00 x 0. 0750 = 0. 150 mol butt-centric : brings about blended = 0. 300 : 0. 150 Given responding butt-centric : causes Cuscus is the restricting reagent AAA is the overabundance reactant = 0. 300-0. 100 3 prompt Determine the quantity of moles of AAA responded by utilizing mole proportions I. E. butt-centric butt-centric = 2/xx brings about = 2/3 x 0. 150 = 0. 100 mol Therefore butt-centric (overabundance) : causes = 0. 200 mol (b) utilizing causes UNC/brings about = 3/3 UNC = acquires Mac = n x M = 0. 150X63. 55 = 9. 53 g (2 s. F. ) Step by step instructions to refer to Stoichiometry Questions and Answers, Papers

Essay on Camus’ The Stranger (The Outsider): The Character of Meursault

The Character of Meursault in Camus' The Stranger (The Outsider)â Raymond exemplifies the mammoth character in Camus' The Stranger (The Outsider). He resembles Stanley from A Streetcar Named Desire (T. Williams), passionate and masculine. Physical arrangements fall into place easily for him, as we see when he abuses his ex. In a perfect world, society is actually the inverse; peace endeavor to explain things decently and legitimately. I recommend that Meursault is somewhere close to these two boundaries and this is the motivation behind why he is a cultural pariah. This similitude clarifies his significant activities in the book: as he battles to keep his character, his character comes in struggle with the standards of society and he is closed down. Similarly as a creature sticks to impulses, Meursault makes some hard memories feeling feelings, for example, regret or sympathy. Indeed, even the principal page gives us this. Similarly as a creature leaves its family when it is mature enough, never to return, when Meursault knows about his mom's demise he is unattached, in any event, merciless. He had comparable sentiments when he sent her to live in the elderly individuals' home. Meursault has a significant enthusiasm for ladies; he begins dating Marie the very day after he discovers of the passing. In any case, as most creatures, marriage is fundamentally nonexistent for him; however he recognizes it, it holds small significance. At the point when he is confined in prison, he longs for ladies; not Marie, whom he has been seeing for quite a while, yet ladies by and large. Like a creature he wants to mate with no craving for monogamy. A creature needs to concentrate on the present so as to endure, and to the extent we know doesn't invest a lot of energy considering about its past. Meursault consistently embraces the here and now, thus his absence of regret. This monster like quality is one that get... ...s Meursault can't, as a result of his very nature, to have faith in a from now on. His human side surrenders to his creature side toward the end when the minister attempts persuasively to make Meursault see the light. His creature feels the danger of being subdued, or changed over to the methods of human culture, thus he detonates to spare himself. Just twice in the novel does Meursault experience outrageous weight, once from nature and once from society, and at these focuses he gives himself over to his monster. This demonstrates decimating from a specific perspective: the first occasion when he bargains his odds of living, and the second time he bargains his opportunity of a the hereafter. This self-conservation impulse is the main thing that keeps him in contact with his savage side, and notwithstanding these results he triumphs over life in that he stays novel, he doesn't adjust. Â Â

Blog Archive Friday Factoid Pursuing Venture Capital at Haas

Blog Archive Friday Factoid Pursuing Venture Capital at Haas Because of its proximity to Silicon Valley, the Haas School of Business at the University of California (UC)-Berkeley benefits from an entrepreneurial  halo effect, and many applicants  therefore consider it a good location from which to launch careers in venture capital and private equity. Although the percentage of graduates that enter these fields each year remains low (and we should note that this is relatively consistent with levels at many of Haass peer programs),  opportunities abound at the school for students who are targeting this field, via  the Lester Center for Entrepreneurship and Innovation. One unique opportunity for a small number of students is the Haas New Venture Fellows Program, which offers three to five first-year students and one to two second-year students the opportunity to perform actual project work for local venture capital firms for academic credit. Students in this highly selective program have completed projects with such firms as Bessemer Venture Part ners and Trinity Ventures. The New Venture Fellows also participate in the program’s Pitch Lab, in which budding entrepreneurs from within the UC-Berkeley community can practice their pitches for feedback and advice. In addition, the program organizes events to facilitate networking between its fellows and practicing venture capitalists in the area. Although entering the venture capital world right out of business school can be quite challenging, attending a school that can get you  in the door certainly helps. For a thorough exploration of what UC-Berkeley Haas and other top U.S. business schools have to offer, please check out the  mbaMission Insider’s Guides  series. Share ThisTweet Berkeley-Haas Friday Factoids

How Does ‘Exposure’ by Wilfred Owen Tackle the Theme of War

How does ‘Exposure’ by Wilfred Owen tackle the Theme of War? ‘Exposure’ is a war poem written by Wilfred Owen in 1917 which describes how it felt like to be a soldier fighting war in the winter season. Owen focuses on the weather and shows how they are suffering more from the cold than getting wounded and hurt from the enemy which is not typical in war poetry. He has used a lot of figurative language and literary techniques to portray the cold and the soldiers’ feelings. Firstly, Owen applies figurative language like personification to describe the cold in the first stanza, where he says: ‘Our brains ache, in the merciless iced east winds that knife us†¦Ã¢â‚¬â„¢ This line explains how the winds are so cold and strong that it feels like it is†¦show more content†¦Splitting the poem into two sections creates juxtaposition which contrasts and shows how bad the war is compared to their normal lives. It could be argued that it is not split into two parts as in the second part, the last four lines; it zooms back to the present where many of the soldiers have died. ‘Pause over half-known faces. All their eyes are ice,’. This last section sums up the whole poem and relates back to the first part to suggest conditions in war were very harsh and people could regret all they wanted to but in the end most people would die, of the cold in this case. Thirdly, Owen’s point of view in this poem shows a bitter and gloomy setting. ‘The poignant misery of dawn begins to grow†¦Ã¢â‚¬â„¢. This line of the poem applies personification to highlight the fact their despair is growing each day because he has used the word ‘dawn’. It could also mean that they are becoming exceedingly depressed as they have found they have to go through another day of war. Furthermore to tackle the theme of war he has used anaphora to emphasize how dull and tedious war is as he says: ‘But nothing happens’ a couple of times. The constant repetition of this phrase gives you an idea about how bored they are and how they want something to happen. This point can be proven by the line before: ‘worried by silence, sentries whisper,Show MoreRelatedGp Essay Mainpoints24643 Words   |  99 PagesReligion a. Religion divides more than it unites b. Religion and politics c. Science and religion 6. Terrorism a. Can terrorism ever be eradicated? 7. Sports a. True purpose of sports nowadays b. Sports and Media 8. Foreign Aid a. How effective is Foreign Aid? 9. Migration a. Is migration/having foreigners good? 10. Subjects a. Literature b. History c. Mathematics d. Universal language 11. Businesses a. Business morality b. Charities as businesses 12. DemocracyRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pages22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth

Analysis of the Portsmouth Theatre dilemma Example For Free - Free Essay Example

Sample details Pages: 7 Words: 2112 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Case study Did you like this example? Introduction This study examines the complex strategic dilemma faced by Portsmouth City Council, in its popular bid to save its two landmark Grade II listed theatres. This complex journey continues to involve a diverse range of stakeholders, the majority of which are highly attached to Portsmouths theatre heritage. The Two Theatres for Portsmouth Project was clearly hugely challenging from the outset and was hampered by lack of effective strategic planning, limited funding, changing consumer trends and its ever developing, successful competitors. Don’t waste time! Our writers will create an original "Analysis of the Portsmouth Theatre dilemma Example For Free" essay for you Create order The project has taken the council into conflict with stakeholders as well as into significant debt and the future of Portsmouths beloved theatres is arguably no more certain than when the dilemma began in 1999. Strategy Overview In 1999, due to changing consumer behaviour trends and increased competition for Portsmouths live theatre industry, Portsmouth Council developed its Two Theatres in Portsmouth Strategy. The project budget was to be stretched across two different theatres, offering quite different entertainment products and targeted at different audiences. Originally this strategy aimed to fill an ambitious 2,000 seats per week, all year round. Strategy elements: Kings Theatre à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1,500 seating capacityFocus on major popular entertainment products including for example musicals and major UK touring productions. Set up as a non-profit theatre trust in 2001, this theatre was managed by the company Kings Theatre Southsea Limited until its bankruptcy in 2003 The New Theatre Royal à ¢Ã¢â€š ¬Ã¢â‚¬Å" 500 seat capacityFocus on smaller commercial productions such as experimental drama. Theatre also managed by Kings Theatre Southsea Limited Funding for the project was a seriously contentious issue from the outset. It focused on possible grants from The Heritage Lottery Fund and The Arts Council of England. Although worth millions, these grants would not cover the further estimated  £4 million required for essentials such as putting disabled access in place and installing new lighting systems. These significant costs would need to be met by Portsmouth City Council. It is important to note that although The Arts Council did agree to provide grants amounting to several million pounds for this stage of the project, no money was actually released. From the case study evidence, it seems unlikely that Portsmouth Council would ever have been able to meet its financial commitments to the two theatres project. For example, its leisure budget was already under heavy pressure from existing approved projects including a new swimming pool and the City museum. These initiatives represented an expenditure of  £1 3 million over five years. Ultimately such financial pressures would put the two theatres project in danger. Little consideration seems to have been given to how the two ailing theatres were going to attract sufficient audiences in order to secure viability. For example, no specific market audiences were targeted; instead hopes were pinned on Portsmouths existing core group of loyal theatre goers. From the outset, key players in the project recognised this group was insufficient to fulfil commercial needs or to enable the two theatre strategy to become sustainable and profitable. Nevertheless, the problem was not tackled. The initial two theatres strategy positioned The Kings Theatre as Portsmouths main commercial theatre, which would attract major touring companies and bring in the most revenue possible. This aim was unrealistic as the theatre was unable to cater for such touring companies as its facilities were so out of date and insufficient à ¢Ã¢â€š ¬Ã¢â‚¬Å" it was therefore unable to fulfil its basic purpose. Furthermore, two of The Kings Theatres nearby competitors (Mayflower in Southampton, Festival Theatre in Chichester) were already able to attract such artists with vastly superior facilities, which did not need heavy investment. It can therefore be argued that even a renovated, updated Kings Theatre would be unable to compete with key local rivals. It was doubtful that the Portsmouth strategic plan was ever going to break even with the city subsidy of only  £135,000 per year. It is important to note that a quarter of this annual subsidy could be risked in one week alone, through the practice of offering guaranteed revenues to attract large scale productions to The Kings Theatre. Although officially no direct explication was given, the offering of such risky guarantees was one of the most likely factors behind the bankruptcy suffered by the limited operating company in March 2003. Other additional factors included the consi stent inability to reach the audience capacity target of 70% as well as managements lack of financial control of the project. Eventually the Council was forced to consider making a complete U-turn and pull away from its original two theatres strategy altogether, with its new plan to sell off The Kings Theatre and direct its limited funds towards The New Theatre Royal. This plan would commit the Council to a more manageable annual subsidy of  £130,000 per year to be backed up with other significant funding which remained to be confirmed. However, ultimately this plan was rejected and the Council voted to keep both theatres going under subsidy, for a further three years. 2008 Situation After major interior restoration work, funded by the Council and a separate restoration appeal, The Kings Theatre reopened and enjoyed a well-supported programme of live theatre. The New Theatre Royal is also doing relatively well although it has suffered staffing issues. The Portsmouth Theatre Dilemma in detail Pestle Analysis Political factors Portsmouths theatres are run by the local city Council but are operated within limits and guidelines as defined by national government The Council is run by Councillors, who are elected local politicians. The Council has some element of choice in managing its arts provision including how it allocates its limited budget for such activities The threat of closure for The Kings theatre became a major political pressure for the city Council The Council was hung and there was little enthusiasm from councillors, to take locally unpopular decisions to, for example, close the Kings Theatre Economic factors Portsmouth City Council has an annual budget of  £200 million from which to draw funds for supporting its arts activities such as the theatres Insufficient restrictive funding for the modernisation of the two theatres was provided by for example, The Heritage Lottery Fund. Portsmouth Council and its citizens were also required to raise a further  £4 million, in order to top up grants Portsmouth is a major tourist venue supported by major employers including IBM and its European HQ In the past, arts activities including live theatre, have been underfunded in Portsmouth Sociological factors The total population of Portsmouth is over 170,000 In line with general UK trends, the public are consistently turning away from live theatre in favour of more fun entertainment options including nightclubbing The spread of mass car ownership opened up the competition to include other theatres and rival venues from outside Portsmouth Technological factors To become competitive, significant investment in updated operational technology is needed by both theatres The New Theatre Royal was partly destroyed by fire and so has extremely limited operational facilities. For example, the theatre is unable to accommodate even basic large scale scenery. Legal factors Both theatres remain at least partly un-modernised and out of date and could therefore arguably fall short of legal requirements such as current health and safety measures etc. Bankruptcy of the theatres management company in 2001, threw doubt on the entire viability of the two theatres project Environmental factors The Kings Theatre is particularly poorly situated in Portsmouth Porters Five Forces Degree of rivalry According to The Arts Council for England, Portsmouths two major theatres did not appeal to the specialist niche markets which it needed to reach, in order to become viable. Key rival theatres and other venues within reach of the city were far better positioned to fulfil the needs of these markets. Portsmouth city itself provides fierce competition for its theatres, these rivals include numerous comedy and night clubs, sporting venues and The Guildhall Concert Hall Supplier power The Arts Council for England, a major funder of the arts provision in Portsmouth, did not agree with the Two theatres for Portsmouth strategy from the outset. Funding and support for the project was therefore difficult to obtain Threat of substitutes The Arts Council for England warned Portsmouth Council that there was insufficient consumer demand for two major theatres in the city. This would suggest that there was a significant flaw in this strategy from the beginning. Buyer power With the advent of mass car ownership and the trend towards more accessible fun pastimes, live theatre still finds it challenging to compete and attract audiences. Customers now have far more choice as to how, where and when to spend their money on live entertainment. Barriers to entry Funding for the two theatres project was stretched from the outset and so it can be argued that the project was always going to be financially fragile On top of initial investments on acquisition of the theatres, Portsmouth Council also initially needed to raise around  £4 million to top up possible funding grants for its project Experts in the field of arts development such as The Arts Council for England predicted that the theatre market would be particularly tough for Portsmouth and that niche target marketing would be needed for strategic success. This advice seems to have been ignored by the theatre management in Portsmouth. SWOT Analysis Strengths Although much diminished since its heyday n the 1950s, Portsmouth still has a devoted live theatre audience Both theatres are historically much loved, Grade II listed arts venues Weaknesses The Kings Theatre was re-launched in 2001 but its subsidiary commercial operating company was unsuccessful and became bankrupt only 2 years later Portsmouths loyal live theatre audience still exists but is much diminished and is not sufficient to fill the 2,000 seats needed each week, for the Two Theatres for Portsmouth strategy to be financially viable and sustainable The flagship Kings Theatre, although an impressive Grade II listed building is poorly located, away from the city centre, with inadequate parking facilities Portsmouths two theatres were unable to compete on ticket price with key rival theatres. For example, Kings tickets sold for up to  £10 each with Southampton and Chichester theatres averaging a ticket price of up to  £14. The Portsmouth populations interest in live theatre has clearly dwindled over time. For example in 1950, the city boasted four live theatres which were so popular that they were full every performance night. By the end of 1990s only two major theatres remained plus a smaller arts theatre which was relocated in 2003 due to lack of funding. Opportunities Portsmouths two theatres strategy has the publics backing Leading decision makers such as former Council leader Frank Worley, publicly recognised that Portsmouth is a city with cultural ambitions and thus a desire to support cultural activities (such as live theatre) Threats Both theatres require substantial investment in order to modernise them and to enable them to compete with successful rivals such as The Mayflower Theatre in nearby Southampton. For example, The Kings Theatre initially required an investment of up to  £13 million and The New Theatre Royal required  £5 million. Key competitors include the large, modern and well located city centre theatres based in nearby Southampton and Chichester as well as popular local town venues and numerous Portsmouth based rival live entertainment venues The development of mass car ownership has enabled once faithful Portsmouth theatre goers, to travel to competing theatres Other forms of entertainment have become more fashionable than live theatre these include television as well as nightclubbing. The trend for more serious entertainment as offered by live theatre, including opera, drama and ballet, are on a continual downward spiral. Following bankruptcy in 2003, The Kings Theatre still carried over  £200,000 of debt Councillors are elected politicians which can arguably be swayed by vote winning policies rather than by purely altruistic objectives, such as keeping theatre alive in Portsmouth An Arts Council for England study argued against the two theatre policy from the outset, claiming that there was simply not enough customer demand to support two theatres in the town. The Arts Council wanted Portsmouth to focus its resources on the smaller New Theatre Royal which was in a stronger city centre location. Ultimately lack of funds could force the sale of the well-loved Kings Theatre, to a brewery chain Conclusion Portsmouth Councils two theatre strategy seems to have been doomed from the start. It is clear from the case study evidence that the strategy was financially unsound with wholly insufficient funding. Expert advice was ignored by the theatres management and obvious strategic measures, such as targeting niche audience markets and putting together a strategy to compete effectively with stiff growing competition, were left un-tackled. The strategic mismanagement of the project forced Portsmouth City Council to make two entire strategic U-turns in the space of only four years. Although both theatres are currently operating, it is clear that they still face an uncertain future.

Vygotsky s Theories Theory Theories - 994 Words

PSY112 Assignment #1 Devyn Crocker Vygotsky’s Theories Vygotsky’s theories jumped out at me because I thought that this was an interesting topic of choice.I am very interested in learning how children develop, not only in the classroom, but also outside the classroom. I was curious if a scientist believed that nurture is what helps children to learn and develop instead of just being born that way with nature. In my opinion, the way children are raised is the way they learn and develop their attitudes towards people as well as the way they react to the world around them and their intelligence level. This theory explains that the way children are nurtured teaches them not only educational things, but also everyday activities. Children s development is based on their teachers and the people that they surround themselves with on a daily basis. The thing that I found most interesting about Vygotsky’s theories is the quote â€Å"We do not learn because we develop, we develop because we learn.† T his quote was interesting to me because usually the assumption of most people is that a child s development mainly rely’s on learning because they are in the developmental process. But Vygotsky’s theories states that children learn and understand by their own personal â€Å"Zone of proximal development. In this particular theory there are three zones. The inner zone is the space of the children s already existing knowledge, this zone represents education they already know and if the child isShow MoreRelatedVygotsky s Theory And Theory Essay896 Words   |  4 Pagespsychologists have come up with different theories to try and explain how young children develop and learn. Lev Vygotsky, a Russian theorist and psychologist that was born in 1896, constructed his own child development and learning theory that has strongly influenced the world of education (Nordlof, 2014; Dahms, Geonnotti, Passalacqua, Schilk, Wetzel, Zulkoqsky, n.d.). His theory is created from concept s of both behaviorist and constructivist. Vygotsky’s theory suggests that learning and developmentRead MoreVygotsky And Vygotsky s Theory Of Development791 Words   |  4 Pages Jean Piaget and Lev Vygotsky are prominent influential figures in the field of developmental psychology. The purpose of this paper is to compare and contrast their theories of development, as well as identified what can be gained through a better understanding of the theories. A Brief Summary of the Theories of Piaget and Vygotsky Piaget’s theory of development is based on four stages: sensorimotor, preoperational, concrete operational, and formal operational stage. Piaget believed developmentRead MoreVygotsky s Theory Of Internalisation1709 Words   |  7 Pages Vygotsky also introduced his theory of internalisation, one of the main concepts that differentiated from that of Jean Piaget (Duchesne, S., McMaugh, A. 2016. P.103). The theory of internalisation put forward by Vygotsky is an idea that suggests an individual is able to observe and internalise the ideas and processes of their surroundings as they partake in social interaction defined as, â€Å"new ways of thinking† (Duchesne, S., McMaugh, A.,2016p.103). During social interaction the individualsRead MorePiaget And Vygotsky s Theories1729 Words   |  7 Pagestwo most influential psychologists of the twentieth century, Jean Piaget and Lev Vygotsky dedicated their lives to the field of Developmental Psychology. They spent every possible day studying the wide span of physical, cognitive, social, and emotional growth and development over a human lifespan. Apart from many criticisms regarding their work, Piaget and Vygotsky’s enduring research is an important part in chil dren s education around the world. In addition to spreading light on a child developsRead MoreA Comparison Between Piaget s Theory And Vygotsky Theory1844 Words   |  8 Pages A Comparison Between Piaget s Theory and Vygotsky s Theory Tracey Moore William Carey University Child psychology is an important part of the process of teaching a child, knowing child psychology in teaching is a characteristic every teacher should have. Using child psychology in everyday teaching will improve a teacher s ability to teach as well as improve a student s ability to learn. When incorporating psychology into everyday teaching, two veryRead MoreVygotsky And Vygotsky s Theory Of Choice908 Words   |  4 Pages(Shulman Singleton, 2010). Jean Piaget and Lev Vygotsky are two well-known cognitive psychologist who each had theories regarding language development and cognition. Both Piaget and Vygotsky had similarities in their theories as well as differences between them. While they were both conveyed great contributions into the development of current psychology, Vygotsky’s ideas are notably the theory of choice in development. Jean Piaget’s theory suggested that children progressed through stagesRead MoreVygotsky s Theory Of Cognitive Development917 Words   |  4 Pagesmaturation, activity and social transmission influence cognitive development. One very respected researcher of cognitive development and, in particular, sociocultural effects on such development, was Lev Vygotsky, whose original Russian journal articles are now available in English. Vygotsky’s theory revolves around peer-mediated learning, and has three key concepts that cover various ways in which this occurs. Hoy (2012, pp. 98) argues that at any given point in development there are certain problemsRead MoreVygotsky s Theory On Cognitive Development Essay733 Words   |  3 Pages â…“ of a page on vygotsky Lev Semionovich Vygotsky was a Russian psychologist and constructivist learning theorist who was known for arguing against the theories of psychologist Jean Piaget. Piaget believed that in order for any learning to occur there had to development within the individual first, but Vygotsky argued the contrary. He argued that in order for development to occur, the individual would first have to have learning take place through instruction and example in a given appropriate environmentRead MoreVygotsky s Theory Of Human Development1386 Words   |  6 PagesLev Vygotsky was an educator and a theorist known primarily for his sociocultural theory. Vygotsky developed the sociocultural theory, which is the theory of human development through social and cultural influences (Aimin, 2013), during the 1920’s-30’s. One of Vygotsky’s focuses was the concept of the zone of proximal development (ZPD), which is the idea of a child being appropriately challenged, this will be dis cussed further on. His theory stemmed from how children’s learning is impacted greatlyRead MoreVygotsky s Theory Of Identity Development Essay1570 Words   |  7 Pagesour friend group thus our social development. There are many theorists who work along the lines of social and emotional development. Socially, I will be focussing on Lev Vygotsky and his sociocultural theory, looking at how a child develops with certain social interactions. Emotionally I will look at Erik Erikson and his theory of identity development, where there I will look at how those surrounding a child can affect their emotional development. Along with the significant impact that both theorists

Strategic Management and Marketing Segmentation †Free Samples

Question: Discuss about the Strategic Management and Marketing Segmentation. Answer: Introduction Marketing is one of the vital and necessary aspect of the business. To ensure the profitability in the m market through the successful selling of the products to the consumers the marketing is considered to be the key tool. Marketing can be defined as the management process which conceptualizes the transfers of the products and services to the customers. The marketing of any product is necessary for sustaining the products in the market in terms of acceptancy of the same by the consumers. In addition, the marketing helps the company to understand the target market along with the demand trends of the consumers. Therefore, marketing activities are considered to be the primary tools of the business. On the other hand, the marketing includes various activities from the market research to the promotion of the products. It needs to be mentioned that the marketing of the products and service is based on the strategies which enables the company to ensure the effective establishment of the pr oducts as well as the brand for successful business activities. The following report is concerned with the marketing plan of Adidas in the target as well as global market. Along with this, the following report also discusses the market research of the sportswear industry in terms of identifying the position of Adidas in the international market. Therefore, the structure of the report includes the complete company information with the necessary information for the marketing activities of the same in the competitive market. The marketing objective of Adidas is that it is a global brand in the industry of sports good wherein the strategic objective is to increase the share of market as to be the leader of the market. On the other hand, the financial objective of Adidas is to decrease the cost by 10% and improving the sustainability of the performance of the entire company as this will increase the net income annually by 15% (Guo et al., 2013). The basic objectives of Adidas are: To ensure cost competitiveness To-provide industry leading availability To enable late ordering To moderate the company infrastructure To increase the brand awards within the women for sports accessories To expand athletic identity of Adidas The goal of Adidas Company is to create a supply chain that will be flexible in nature and this will help them in maximizing the operational as well as financial performance of the company. Proper identification of the marketing goals of Adidas along with the set of objectives of marketing of Adidas is as follows: Sales objective is to deliver proper profitable growth of share of the market and become the leading sales companies in the industry of sports goods. The strategy is to properly establish proper relationships with the retailers who are leading in nature by offering the target customers by offering tailored and best services (Floh et al., 2014). In the retail market this will become the top retailers in the competitive market and this will help in delivering healthy as well as growth that are sustainable in nature as well. In the e commerce section, Adidas will establish properly sales that will be based on internet and the strategy is relating to the attracting, retaining the different customers by building proper capabilities of the e-commerce (Han et al., 2014). Profit objective is the second objective of Adidas wherein they will help in delivering best services to the customers that will be help them in decreasing the cost of the products by 10% and this will help them in expanding the business and targeting the customers in order to properly secure the long term success and growth that is sustainable in nature. Proper competitive advantage has to be gained by Adidas as this will help them in maintaining proper sustainability in the entire market. The profit is the main motive of all the companies in the competitive market wherein Adidas is the one company wherein they have gained proper customer base with proper implementation of different strategies as well as proper effectiveness and efficiency in the usage of the different technologies that are used by them. Pricing objective is the other objective as this will help in ensuring proper competitiveness in the cost of the various sport goods. This will help in providing and enabling modernization of the infrastructure. The strategies that will be used by Adidas are to allow the customers in reducing the supply and product chain costs. Adidas has to allow the customers to order different kinds of product closer at the time of sale by building proper infrastructure along with different systems as well as processes as this will support the growth of the organization. Adidas company has kept the pricing in such a way that it will help the company along with the customers in providing proper services to the customers (Kormann et al., 2016). Product objective is essential in nature for Adidas as this will help in maintaining proper sustainable growth as this will help them in providing the target customers the different kinds of brands that are desired by them. The products that will be delivered by Adidas have to be different from the competitor and this will help them in providing good image of their products in the competitive market. Proper evaluation of the competitors in the market is essential to be done by Adidas as this will help in maintaining proper sustainability along with being aware about the goals of the competitors (Perreault Jr, Cannon McCarthy, 2013). Market Research The market size of Adidas is the largest manufacturer of sportswear in Europe as well as the second largest in the entire world. The employment level of Adidas is approximately 60000 employees worldwide in the year 2016. The net sales of the entire Adidas group are amounted to 20 billion Euros in the year 2016 as well. The size of the market of Adidas is more than 25 billion Euros whereas the total market size of the sports industry is 90.9 billion Euros and the rate of growth in the market of Adidas is 15% (Mahdi et al., 2015). The market growth for sports and fitness industry is expected to reach US$231.7 billion by the end of 2024 as estimated by Global Industry Analysts. This growth can be attributed to the change of perception of a large segment of the population. The people are now living a healthier life style with increased participation in sports and fitness activities. It is assumed in the report that the Asia-Pacific region will reflect the fastest growth in the international market with a CAGR of 6.9% over the above stated period. The 2016 report reflects a registered growth of 10% and 6% respectively in the sports inspired footwear and apparel. However, the performance sportswear holds the top position in the industry in terms of market size with a market value of US$78 billion in 2016 (businessinsider.com (2017). In the year 2016, Adidas has improved the desirability of the brands as well as different products around the globe. As a result of this, Adidas has been able to increase the revenues strongly and this helped them in achieving net income that is more than I billion Euro for the first time in the entire history. The developments and the sales performance in the financial year of 2016 are as follows: The sales amount has reached 198 billion Euro wherein up to 18% on the neutral basis of the currency (Sackner Inman, 2016) The operating margin improves from 1.3pp to 7% The net income from the operations continuing climbs and hikes from 41% to 1.019 billion (Cross, Belich Rudelius, 2015) Management will help in proposing dividend of 2.00 per share Euro Considering the fact of performance of the sportswear industry in the global market it is found that the Adidas is leading in the second position in the fiscal year 2017. The total brad value of the company is 7.9 billion U.S Dollars whereas Nike is leading the industry with 29.6 billion U.S Dollar brand value in the global market (Appendix 4). The awareness within the people regarding the sportswear is increasing gradually, which is leading the sportswear industry to expand the market in the global context. For example, the brand Nike has been showing remarkable growth in its sales and business as the leading company of the sportswear industry. On the other hand, Adidas is lacking the strategic growth unlike Nike. Trend of sales of Adidas The trend of sales of Adidas has increased in the last few years specially in the year 2014 and the sales has reached a limit of more than 19 billion Euro that is a huge hike in the year 2015 and 2016 wherein in comparison to the other brands, Adidas has stood first and in regards with the category of the different products namely apparel, footwear as well as hardware, Adidas has scored the highest as well (Venter, Wright Dibb, 2015). There has been huge increase in the number of employees as well in Adidas as the employees in the year 2012 was 46,306 but in the year 2016 there has been huge rise in the number of employees to 60,617 employees (Turner, 2015). Adidas has been able to create proper competitive advantage in the competitive market and they have been able to create a proper brand image in the minds of the target customers as well. The social trend that has been created by Adidas has gained lot more publicity than other brands such as Nike and Puma. Adidas basically focuses on the trends of the customers that is followed by them as this helps them in creating proper value of their brand. The segmentation of the demographics helps in dividing the entire market into the basis of the group that is based on different variables like age as well as sex. Adidas has branded male range along with the clothing of female, shoes, body care along with eye care as well. The originals, performance and style help in providing different products for the particular segment. The psychographic segmentation helped Adidas into dividing the entire market into different groups that are based on social life as well as the characteristics of personality. Adidas generally focuses on the social class of individuals as the people within the social class have same kind of pattern of behavior. Adidas uses the strategies of user as well as benefit based strategies that will help in creating distinctive image in the minds of the customers. By properly providing value to the product quality Adidas is being able to maintain proper essence of the brand over the customers who are the target customer of Adidas (Baker Saren, 2016). Analysis of target customers and Competitors The main audiences who are the target audiences of Adidas is of the age of around 15-30 years old who are involved in any kind of discipline of sports. Adidas is one of the leading brands who prepare high quality and high end products for different sports and this will help in making the audiences interest about the different sports products at an affordable rate (Rudolph, 2016). Along with the audiences, there is smaller audience those who are not into sports but they shop in Adidas due to the logo and the brand name of Adidas and they purchase such shoes for the fashion statement as well. These are the individuals who are between the age group of 17-25 years of age both males and females of the middle class families. The target audiences of Adidas is more than Nike as the varieties of clothing along with accessories are more than in Nike and this attracts large group of individuals as well (Murti Sugiarto, 2014). The targeted group of Adidas come from upper middle class, middle class as well as the upper class family wherein the monthly income of the individuals should be more than 20,000 at least and the target audiences are the youngsters as well as the middle aged individuals who wear such Adidas shoes or other clothes for brand image and the big logo of Adidas as well. Ps of marketing of Adidas A proper mixture of the different plans as well as ideas that is followed by the representative of marketing as this will help Adidas in promoting proper brand or product that is defined as the marketing mix. The proper analysis of the marketing mix of Adidas helps in elaborating the different pricing, distribution as well as the advertising strategies of the products and services that has been used by the respective company (Robusti, 2017). Adidas has to properly analyze the different issues or the threats along with opportunities of the company as this will help the respective company in satisfying the demands of the customers along with providing them proper services in the future as well (Cordn, Leleux Lennox, 2017). There are different elements of the marketing mix of Adidas that are described as follows: Product wherein the core benefit is to satisfy the wants as well as needs of the customers and this will help in catering the different needs of the consumers as well. Adidas will uphold the brand name by constantly improving as well as upgrading the innovative features along with the quality to satisfy the wants of the customers. At present the women sportswear are trending in the global market. From the market research of the sportswear it is found that the trends of the women sportswear are increasing. Women around the globe are increasingly demanding the sportswear. Therefore, the marketing plan of the chosen company needs to focus on the trending active wear of women (Appendix 2) However, in the present scenario, Adidas has established itself as the strong sports apparel brand in comparison with other brands (Sundar Suresh, 2015). Price is the other criteria wherein Adidas is the brand of shopping and the target audiences of Adidas is the upper middle class along with high end consumers as well. Due to the proper style of Adidas along with design as well a promotions uses the prices that are skimming along with the pricing that is competitive in nature. For proper run of the mill products, Adidas has used the competitive pricing strategies while keeping in mind that the competitors of Adidas are Nike, Puma as well as Reebok (Aubert et al., 2016). However, there are products that are recently introduced in the competitive market and they are the ones that are designed uniquely as well. Adidas is the company that uses the strategy of proper skimming. Price skimming is the proper strategy wherein the marketer properly sets high price relatively for the different products and services and then lowering the price over time as well. The apparel department of Adidas uses the price skimming strategy and they are high priced as well that is due to the brand equity in the apparel market of Adidas as well. Place is the marketing mix of Adidas wherein Adidas has the own exclusive stores and there are many other stores in the competitive market that will be keeping and selling the Adidas apparels along with footwear on display. There is other online medium via fashion stores like the Myntra.com along with other official online website of Adidas as well (Reinhardt et al., 2014). On the other hand, there are various supermarkets where the company has the retail outlet. The company has its outlets and shops across the world which adds advantages for the company. At the same time the global competitor companies of the company are also having almost similar number of shops and retail stores around the world. However, Adidas is the second leading sportswear company in the esteemed industry. The place that had to be targeted by the Adidas Company has to be properly utilized as this will help them in understanding the weaknesses and understanding the strengths of the competitor companies as well . The channel of distribution of Adidas is shown as follows: Manufacturing Outlets of Adidas The end customers Manufacturing Proper Distributor Multi Brand Showroom Manufacturing Online as well as offline websites of fashion Website of Adidas The end customers Promotion is other marketing mix of Adidas wherein the promotion objective of Adidas is to become the top priority of sporting brands in the entire world. The promoting mix is wherein the top players who are the brand ambassadors of Adidas are Sachin Tendulkar, Lionel Messi, and Ronaldinho along with other players as well and Adidas is the brand that sponsors the different teams along with some top players of the top teams as well. The football teams that are sponsored by Adidas are France, Real Madrid as well as Great Britain. On the other hand, there are cricket teams as well that are sponsored by Adidas such as England and South Africa as well. The proper advertisements are done with the help of the social media and through mass media as well with the proper usage of internet as nothing is impossible without proper campaigning as well. People is the other marketing mix that is used by Adidas wherein the proper targeting of the different audiences is essential and important in nature as this will help them run the business smoothly in the present as well as future. Proper employees are essential in nature for Adidas to be the top leading sportswear companies in the entire world. Adidas has to properly target and segment different kind of customers as this will help them in managing the entire customer base which is an essential part to run the business smoothly in the near future. The front line staffs who are in the core sales department to the top and higher officials in the organization are the ones who should be provided with proper importance as they are the ones who are desirable in nature for the different offerings of the business along with the business that will be offered to the customers are important part as well. Process is the other marketing mix of Adidas wherein the proper delivery of the different products and services to the customers is essential and it is important to understand the payment that is provided by the customers for the different goods and services. It has to be properly checked by the respective company whether the service or the product that is delivered by Adidas is again the part of the payment that is made by the customers in the future. Physical Evidence is the last marketing mix of Adidas that includes different physical elements that can be tangible in nature along with products that are intangible in nature as well. The Adidas company provides proper services that are tangible as well as intangible in nature wherein the services that are provided to the clients along with the physical presence of the different products that are sold by Adidas to their customers. The customers will become the target customers when there will be proper delivery of the goods and services and when the customers will be satisfied about the brand as well (Atwal Williams, 2017). There are different competitors of Adidas that are Nike, Puma, Fila, Umbro wherein Adidas is the first largest competitor in the sporting brands companies and this will help them in maintaining proper establishment of the strong brand for the different apparels for the sports. The brand ambassadors of Adidas are ore in comparison with the other brands in the competitive market and this helps in becoming the leading companies in the whole world. Financial Information of Adidas The financial plan as per Adidas annual report 2015 seeks to increase the sales development at a stable rate between 10% - 12%. The expected capital expenditure for the year 2016 is to be around 750 million. The figure 5 reflects the complete finance plan for 2016 (adidas-group.com, 2017b). The 2015 annual report in the figure 6 reflects successful outcome of the implementation of financial plan. Their gross capital expenditure was below the expected margin. Moreover, they successfully decreased their gross bowworing by 12%. The success in finance plan for the year 2016 can be attributed various implementation process that was previously introduced in 2015. They continued the already implemented strategies along with some of the new ones. Implementation of the modified corporate governance regulations of the code helped them better monitoring the organizational performance. The second attribute can be given to the executive board for successful implementation of the management, determining groups strategic orientation and agree with the supervisory board. They further implemented the law of equality for the participation of women and men in leadership that potentially increased the employee performance by motivating the female employees in the organization. They sold their Mitchell Ness brand and are planning to sell the golf brands TaylorMade, Adams Golf and Ashworth. These two were major strategic decision made by Adidas allowed the company to center its focus even more strongly on the core competenci es in the areas of footwear and apparel. This helped them in achieving their target ofr the year 016. Moreover, Kasper Rorsted was assigned as the Chief Executive Officer of Adidas, which ensured the transition at the helm of the company to be as smooth as possible. It further ensured the position of the company for the financial year of 2016 and many more years to come. The success of the financial success for 2016 can also be attributed to the partners of Adidas in the world of sports and the consistent customers (adidas-group.com, 2017a). Conclusion Therefore, it can be inferred that Adidas is one of the leading markets in the entire competitive market wherein there are major players such as Nike, Fila, Puma and Umbro. The share of the market of Adidas is the highest in the entire market and the sales has increased to a great extent of about 9% and the revenues has increased to 17% in the first quarter for a record of 4.1 billion Euro. There has been a different kind of innovations that has been made by Adidas wherein the other competitors do not have such innovative strategies and this has created a huge impact on the entire customers base as well as the competitors. From the market analysis along with the market goals as well as strategies, it can be concluded that Adidas is tailored for the trendy, comfortable as well as active lifestyle of the adults as well as teenagers that are conclusive in nature. Lastly, it can concluded that Adidas can strengthen the presence in the entire target group through social networking sites as well as through other online mediums as this will help them in gaining strong customer base in the near future. References adidas-group.com (2017a). Annual Report 2016 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf adidas-group.com (2017b). Annual Report 2015 Retrieved 25 November 2017, from https://www.adidas-group.com/media/filer_public/e9/73/e973acf3-f889-43e5-b3c0-bc870d53b964/2015_gb_en.pdf Atwal, G., Williams, A. (2017). Luxury brand marketingthe experience is everything!. InAdvances in Luxury Brand Management(pp. 43-57). Palgrave Macmillan, Cham. Aubert, B. A., Saunders, C., Wiener, M., Denk, R., Wolfermann, T. (2016). How adidas Realized Benefits from a Contrary IT Multisourcing Strategy.MIS Quarterly Executive,15(3). Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. Sage. Cordn, C., Leleux, B., Lennox, B. (2017, September). Adidas Russia/CIS and the Russian crisis: retrench or double down (Abridged case series). InSupply Chain Forum: An International Journal(pp. 1-9). Taylor Francis. Cross, J. C., Belich, T. J., Rudelius, W. (2015). How marketing managers use market segmentation: An exploratory study. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 531-536). Springer, Cham. Dolnicar, S., Ring, A. (2014). Tourism marketing research: Past, present and future.Annals of Tourism Research,47, 31-47. Dolnicar, S., Grn, B., Leisch, F., Schmidt, K. (2014). Required sample sizes for data-driven market segmentation analyses in tourism.Journal of Travel Research,53(3), 296-306. Floh, A., Zauner, A., Koller, M., Rusch, T. (2014). Customer segmentation using unobserved heterogeneity in the perceived-valueloyaltyintentions link.Journal of Business Research,67(5), 974-982. Guo, X., Ling, L., Yang, C., Li, Z., Liang, L. (2013). Optimal pricing strategy based on market segmentation for service products using online reservation systems: An application to hotel rooms.International Journal of Hospitality Management,35, 274-281. Han, S., Ye, Y., Fu, X., Chen, Z. (2014). Category role aided market segmentation approach to convenience store chain category management.Decision Support Systems,57, 296-308. Kormann, M., Arnese, C., Goussev, S., Steeds, J. T. (2016).U.S. Patent Application No. 15/195,694. Kormann, M., Holmes, C. E., Hoying, B., Brundage, A. M. (2016).U.S. Patent Application No. 15/130,012. Li, X. R., Meng, F., Uysal, M., Mihalik, B. (2013). Understanding China's long-haul outbound travel market: An overlapped segmentation approach.Journal of Business Research,66(6), 786-793. Mahdi, A., Abbas, M., Mazar, T. I., George, S. A. (2015). A comparative analysis of strategies and business models of Nike, Inc. and Adidas Group with special reference to competitive advantage in the context of a dynamic and competitive environment.International Journal of Business Management and Economic Research,6(3), 167-177. Murti, B. N., Sugiarto, Y. (2014).ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT BELI PADA PRODUK SEPATU OLAH RAGA ADIDAS(Doctoral dissertation, Fakultas Ekonomika dan Bisnis). Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education. Reinhardt, S. D., Wood, D. M., Wardlaw, A., Robinson, T. K., Whiteman, J. (2014).U.S. Patent Application No. 14/473,274. Robusti, G. A. (2017).U.S. Patent No. D794,293. Washington, DC: U.S. Patent and Trademark Office. Rudolph, M. (2016). A Financial Analysis of the Sportswear Company Adidas AG. Sackner, M. A., Inman, D. M. (2016).U.S. Patent No. 9,462,975. Washington, DC: U.S. Patent and Trademark Office. shop.adidas.co.in. (2017). adidas Official Shop | adidas. [online] Available at: https://shop.adidas.co.in/#category- [Accessed 1 Nov. 2017]. Sundar, R., Suresh, N. (2015). Parameters Considered by Consumers Shopping and Issues at Adidas Online Store: A Case Study. Turner, T. (2015). German Sports Shoes, Basketball, and Hip Hop: The Consumption and Cultural Significance of the adidas Superstar, 19661988.Sport in History,35(1), 127-155. Venter, P., Wright, A., Dibb, S. (2015). Performing market segmentation: a performative perspective.Journal of Marketing Management,31(1-2), 62-83. Wilkinson, F. (Ed.). (2013).The dynamics of labour market segmentation. Elsevier. Zwick, C., Kirk, R. F., Dibenedetto, C., Dorschky, E. A., Eskofier, B. M., Schuldhaus, D., ... Sabberton, I. J. (2017).U.S. Patent No. 9,609,904. Washington, DC: U.S. Patent and Trademark Office. businessinsider.com (2017).The Growth of Sales in Sportswear.markets.businessinsider.com. Retrieved 25 November 2017, from https://markets.businessinsider.com/news/stocks/The-Growth-of-Sales-in-Sportswear-1002249734

Report On Customer Satisfaction in the Hotel and Restaurant Industry

Introduction This report provides credible information pertaining to customer satisfaction that remains a key element that institutions with strong performance orientation should uphold. This is important since customers are major stakeholders who define the level of performance in terms of product turnover and profitability in various institutions. Their role is critical in ensuring the achievement of institutional objectives.Advertising We will write a custom report sample on Report On Customer Satisfaction in the Hotel and Restaurant Industry specifically for you for only $16.05 $11/page Learn More As contained in the report, corporations are currently refocusing their potential in producing quality services and products with an aim of meeting the varying needs of consumers. Indeed, institutions are developing viable operating strategies to foster customer attraction and retention. This is evident in various sectors especially in the hotel industry th at is characterized by stiff competition. Institutions that operate in the sector emphasize on customer satisfaction as a competitive strategy. Customer satisfaction in hotels and restaurants As indicated by Hill Jim (279), customer satisfaction is a key performance driver in the hospitality industry. This explains why most institutions that provide hotel or restaurant services are focusing on providing quality services to consumers. They are keen to providing customized services to consumers in an efficient and timely manner. This helps in attracting and retaining consumers in the sector that has been facing serious challenges that have resulted into stiff competition (Hill Jim 279). Operators in the industry cite hygiene, affordability, quality of service delivery, aromatic meals and variety of food items as influential elements that affect decision making of consumers. They assert that any institution that seeks to record success in the industry must perform credible research t o ascertain customer needs and provide quality services that match the needs with limited complications. Firstly, they must ensure that services are provided under absolute hygiene conditions to guarantee health safety of consumers. That is food items must be prepared under high level of hygiene conditions and in a clean environment. This is essential in preventing attraction of various diseases by customers due to poor health standards. Quality service delivery is also a fundamental element that drives performance in the hotel industry. Hotels and restaurants should ensure that all aspects of quality that entail timely service delivery, excellent product packaging and taste of food are administered effectively (Hill Jim 279). This should be done to guarantee customer satisfaction by ensuring prompt service delivery. Consequently, affordability of food stuff is essential for consumers. This is evident since consumers require quality service delivery at an affordable cost. The cost should be favorable to ensure that consumers are served effectively irrespective of their economic status.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As noted by Novikova (1) achieving high level of performance in the hotel industry is dependent on how well an institution manages its operations. For instance, institutions should provide quality products that are tailor made to meet consumer needs under innovative ideals. They should also adopt conventional operating techniques that foster creativity and effective communication. This explains why innovation, creativity and effective communication are key elements that are crucial in ensuring timely, fair and quality service delivery in the sector. Evidently, gaining competitiveness in hotel industry requires immense creativity. This is vital in facilitating the development of favorable food menu, prices and quality food content that me et consumer expectations (Novikova 3). Conclusion It is imperative to conclude that the provision of satisfactory services to customers in hotel industry requires adherence to consumer needs. This is vital in ensuring the provision of timely services, affordable, quality, well packaged and prepared food items that guarantee consumers’ high value. Works Cited Hill, Nigel Jim, Alexander.  The Handbook of Customer Satisfaction and Loyalty  Measurement. Aldershot, Hampshire, England: Gower, 2006. Print. Novikova, Ksenia.  A Study of Customer Satisfaction Factors and Employee Satisfaction  in the Hospitality Industry. London: Gower, 2009. Print. This report on Report On Customer Satisfaction in the Hotel and Restaurant Industry was written and submitted by user Carlee U. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Organizational Tips For Sports Research Paper Writing

Organizational Tips For Sports Research Paper Writing What Is Sports Research Paper? Sports research paper is an independent scientific investigation aimed at solving problems in the field of physical culture and sports. The purpose of the research paper completion is the in-depth examination of knowledge gained during studying with its consolidation and synthesis. A research paper provides an opportunity to identify the level of specialized and scientific training of a student and his/her ability to apply the knowledge gained in the process of research work. The primary skills and techniques to complete the scientific research got a form as a result of the research paper. Individual students, in agreement with the Department of Theory and Methods of Physical Education, can write the Sports Research Paper at the departments of pedagogy and psychology. The contents of the research paper should cover the problems of physical education of different population groups. Topics and Directions Sports research papers in terms of content can be: Theoretical – made on the basis of an analytical collection of literary data; Empirical – made via analysis of the best practices of specialists in physical education and sport, student’s own experience, planning documents, accounting and reporting which reflect educational, training, and educational processes; Experimental – made on the basis of own research; Constructive – the manufacture of instruments, visual aids, simulators, and models; describing its effectiveness in the experiment. Good Topic Examples: History and Functional-Typological Features of Sports Medication Communications; Psychological Training of Youth in Boxing; The Specifics of Avoiding the Bones Trauma in Soccer; The Interlinkage Between Thrombosis and Application of Steroids; The Anti-Doping Code Analysis Concerning the Technological Advancement. Bad Topics Examples: History of Soccer; The Tennis Matches Rules; Injuries and Their Effect on Sports Career; The Regulations Rules in Football; Regular Sport among Youth. Planning and Outlining The research plan is writing in the following sequence: Definition of research direction; Development of the thesis; Construction of a research plan/outline. Stages to Complete Sports Research Papers Stage 1 – the choice and justification of the Research Paper topic; Stage 2 – drawing up a Research Plan / Outline and Thesis Statement; Stage 3 – working on literary sources and materials describing the experience of practical work regarding the subject; Stage 4 – definition of tasks, methods, object, and the research program; Stage 5 – writing an introduction and the first Section of a research paper; Stage 6 – organization and conducting of own researches, completion of the second section of the research paper; Stage 7 – processing and analysis of the results, writing of the third section of the research paper; Stage 8 – writing conclusions and practical recommendations; Stage 9 – submitting your research paper and presenting to the instructor and getting the instructions to modify the content; Stage 10 editing of the draft; introducing of final version; research paper presentation. Structure and Content of Sports Research Paper As a rule, the structure of Research Paper includes the next parts: Title Page; Content; List of Symbols (if necessary); Introduction; Main Sections; Conclusions; List of Used Literature; Appendixes. Methods to Write the Sections An Introduction is presented in the following sequence: Explanation of the topic relevance; The purpose of the work; Object and subject of research; Objectives of the study; Theoretical and practical specifics; Thesis Statement. A set of characteristic features determines the relevance of the topic regarding the physical culture and sport: The direction of the theme aims to solve the most critical social tasks intended for improving the system of physical education in the country and strengthening the health of different groups of the population. For example: ‘Physical culture is an integral part of the general culture of humankind aimed at strengthening the health of the population, the formation of individual moral-volitional, and psychological qualities of the individual.’ The significance of the topic for improving the training process. For example: ‘Optimization of the training process by the non-traditional means of physical education.’ The need for in-depth scientific research of a particular problem. For example: ‘Learning how children of elementary school age readjust to schooling and mastering the contents of the modern curriculum of physical education.’ The need to develop innovative technologies in physical education. For example: ‘Systematization of experimental data and generalization of pedagogical experience of trainers, innovators, and educators; development of new methods of planning, teaching, and means of training.’ The goal supposes identification of the most effective ways to optimize the physical education. After determining the purpose of the research, the student must select the object, subject, and formulate the theme. The object of the investigation may be a lesson of physical culture, the subject – a student or a group of students, the theme – the regularities for the further improvement of the educational process. For example: ‘The research paper aims to determine the situation with the physical fitness among the children of junior school age.’ The tasks of the study are developed following the stated purpose. For example: ‘1. To determine the level of physical preparedness of junior pupils. 2. To develop a methodology for advancing the level of physical fitness of junior pupils.’ The relevance of the research paper means scientifically substantiated data developed for the first time that should be used in the process of physical education. For example: ‘The student scientifically substantiates and experimentally specifies the knowledge about the most optimal age zones to develop the frequency of the movements in children who are engaged in athletics and are of the middle school age.’ The theoretical significance of the study is based on previously obtained scientific knowledge. For example: ‘The structure of the physical culture formation was developed as a result of the generalization of the obtained scientific data and studying of the person’s physical culture features; the individual system of values was proposed and scientifically substantiated.’ Practical significance is characterized by some features that make it possible to determine the importance of the results obtained and the effectiveness of its implementation in practice; development of author’s practical and methodological recommendations, presentation of scientific research at scientific-methodological conferences. For example: ‘Based on the research materials, the practical (methodological) recommendations â€Å"Strengthening health utilizing physical education† were developed; it is recommended for teachers, trainers, students, and young scientists. Research results are presented at the scientific conference, at a scientific methodological seminar on the theory and methodology of physical education, or in the work of an experimental group of young scientists.’ Thesis statement forms the subject of a particular study. Good example of a thesis statement: ‘Theoretical analysis of specialized literature and generalization of experience generated by the specialists through their work activities allows predicting that the use of simulators and modern computer technology in the process of students training will enable to control their physical condition and contribute to improving the efficiency of sports.’ Poor example of a thesis statement: ‘Sports history proves that exercises are useful in struggling with the extra weight.’ Literature Review The literature review denotes an essential part of the work and can consist of several subdivisions, points, and sub-items. This section represents, compares, analyzes, and summarizes the received data of scientific researches of scientists that cover the central issues of the topic. Examples of the Scholar Sources: The Ones Our Writers Use as Well Sheppard, J. M., Young, W. B. (2006). Agility literature review: Classifications, training and testing. Journal of Sports Sciences, 24(9), 919-932. Impellizzeri, F. M., Rampinini, E., Coutts, A. J., Sassi, A. L. D. O., Marcora, S. M. (2004). Use of RPE-based training load in soccer. Medicine Science in Sports Exercise, 36(6), 1042-1047. Spence, S. H. (2003). Social skills training with children and young people: Theory, evidence and practice. Child and Adolescent Mental Health, 8(2), 84-96. Jones, M. V. (2003). Controlling emotions in sport. The Sport Psychologist, 17(4), 471-486. Kirk, D., MacPhail, A. (2002). Teaching games for understanding and situated learning: Rethinking the Bunker-Thorpe model. Journal of Teaching in Physical Education, 21(2), 177-192. The material can be presented in chronological order or the set of the questions under the focus. Writing a literary review is recommended in the following sequence: To select particular scientific-methodical literature. To learn and analyze the material. To write the basic questions of the text related to the topic of scientific work. The content of the text is written in the form of quotation, abstracts, annotations, and plan. Writing the section via the quotations are used to determine precise concepts, terms, and guidelines for substantiating the personal opinions and characteristics of the author’s point of view. The student should also specify the author’s second name and the year of publication (via comma or brackets) in the text. It is vital to consider the features of formatting (APA, Harvard, MLA, and others). For example: ‘The literature reflects a large number of recommendations and programs for improving the walking and the running for adults and adolescents in complex with the systematized load settings in programs (Warner, 2013).’ Methods and Organization of Research After writing the review part, the student needs to formulate two-three main tasks (or more if necessary). For example: ‘1. To study the age-old peculiarities of speed in children of middle school age. 2. To determine the dynamics of the development rate among children of middle school age.’ The text below specifies the methods that are defined for solving the issues. For example: ‘To solve the problems, the following methods of research were used: 1. Study of scientific-methodical literature. 2. Theoretical-comparative analysis and generalization of literature data. 3. Pedagogical observation. 4. Educational experiment. 5. Control exercises. 6. Physiological methods. 7. Methods of mathematical statistics.’ The generally accepted methods and techniques of scientific research in the work do not describe in detail but only indicate the name of the design, the author, and the year of publication which illustrates this design. The application of the author’s technique requires a complete description with explanations of formulas, diagrams, or drawings. All possible changes, modifications, and additions to the methods of other authors are scientifically substantiated and described in detail. Then follows the description of the organization of the study: location, timeline, and study conditions; features of experimental groups. Meanwhile, the number of subjects, age, sex, medical specification, and related factors could be the objects of research. For example: ‘The study involved girls and boys 9-10 years old studying at Bradford’s school in Washington DC. The total amount was 100 people. All children belonged to the main medical group concerning their health state. The level of physical development and preparedness of the subjects were approximately the same. The study was conducted in September 2017. It was based on physical education lessons. Safety instructions and job performance rules were explained before the control exercising. The best result out of the three attempts was recorded in the protocol.’ Research Results The results are the central part of the work that outlines the outcomes and conclusions of the research. The obtained research results are compared with the evidence of other researchers; the validity or erroneousness of established regularities, provisions, and explanations are substantiated; the assumptions outlined in the thesis statement are checked. The text is accompanied by drawings, tables, diagrams, graphs, and photos. For example: ‘It has been proved that the level of General Physical Preparedness (GPP) of students involved in sports, aerobics, and athletics triple times a week is 50% higher than that of students getting the physical education only. At this point, the part of students with an average level of physical fitness has decreased by 10% for a school year, while GPP higher than average has increased by 25%.’ The illustrated material is of great importance when writing the text of the Results section. During the study, the student collects the actual content (photographs, videos, questionnaires, digital data, certificates) and then compiles it in the table and graphic illustrations. Conclusions The indication of findings must finish the text of the sports research paper and, if necessary, supplemented by the practical recommendations. The conclusions highlight the most important scientific and practical results obtained during the study of its significance for science and practice. The findings are briefly, clearly, and entirely consistent with the objectives of the study. The number of points is not limited, but usually ranges from 2 to 10. For example: ‘1. The physical development indicators in the observed schoolchildren corresponded to a range of values character to the sex-age groups in the region. The peculiarity of the physical development of these schoolchildren is the tendency towards the increase of body length indices and reduction of chest circumference and body weight in all groups (p>0,05). 2. According to the results of the testing assessment offered by the school curriculum, 59.7% of schoolchildren showed a low level of physical fitness. The tests that were the most difficult to perform are: â€Å"pull-up,† â€Å"tilt forward,† â€Å"running on endurance,† and â€Å"shuttle running.† The range of unsatisfactory evaluations according to the results of their implementation varies from 18.9% to 51.6%.’ Finally, practical recommendations are formulated in paragraphs similar to the conclusions. Recommendations would allow teachers and trainers to improve the efficiency of the educational process significantly. For example: ‘The complexity of physical exercises has gradually increased according to the stages of learning and the individual characteristics of students.’ ‘Development of coordination abilities should be given attention at junior school age.’ ‘To ensure a high motor density of a lesson, one needs to apply non-traditional learning tools.’ References consist of the works of all the mentioned authors in the text. The list of authors is given in alphabetical order and adjusted according to the needed format. Not intimidated on how to write a sports research paper anymore? Great! This means are tips are of great value.

Employment of Forensic Science Examinations within the U.S. Military Dissertation

Employment of Forensic Science Examinations within the U.S. Military - Dissertation Example It is also very light and easy reading and does not make use of technical terms to express its important elements and details. The disadvantages of this article are that firstly, it is not an academic paper hence its sources are not cited and supported. Secondly, most of its data do not come from primary evidence as most of them come from second-hand data secured from other authors and other studies. Nevertheless, this study establishes a clear picture of the value and importance of DNA and forensic evidence in the criminal justice system within and outside the military system. In a paper by the Committee on Identifying the Needs of the Forensic Sciences Community (2009), the committee carried out a study on the strengthening of forensic science in the United States. The study discussed the different recommendations of a Senate Report on assessment of forensic science needs of state, and local authorities; on the maximal use of the resources for forensic sciences; identification of p otential forensic advancements; on the recommendations of programs to increase qualified forensic sciences; and on the assessment of the role of the forensic community in homeland security. This study also identified issues on limited resources in the application and the use of forensic science. These issues also include the transition of forensic science into the process of litigation which may sometimes translate to gaps in its application. The study makes different recommendations which include the increase of funding and allocation in forensic science, the use of standard terminology in the reporting of forensic examinations, research on validity and reliability of forensic science, studies on the improvement of the... This study is advantageous because it specifies the different issues which forensic science is facing, and these issues are well-supported by evidence. Proper sources are provided by the committee and are used as basis for the review and assessment of the forensic science and its applications in the actual practice. The issues are also clearly defined by the committee and the causes as well as the possible recommended solutions to each issue are also clearly presented by the committee. Recommendations in relation to homeland security are also established by the committee, and this is based on the specifications of the Senate report. This report is also an academic and scholarly paper because the details it includes and discusses are well supported by verifiable and reliable evidence. Although it is a report supported by the government, there is no sign of bias or falsehood in its content. This report is disadvantageous in the sense that it does not provide sufficient data and support on the current applications of forensic science in the military. Although it provides a discussion on forensic science in terms of the Department of Homeland Security, it does not provide a picture of how forensic science can be applied in the military in their criminal investigations. There is a need therefore for future studies of this committee to consider the actual applications of forensic science in the military and to review how well they blend in into the system and how well they assist personnel in the application of the criminal justice system.

Ethical Issues in Accountancy Essay Example | Topics and Well Written Essays - 2500 words

Ethical Issues in Accountancy - Essay Example The growth of corporate visibility and influence has led to their owning ethical and moral responsibility for their products and actions and consequences thereof on society and individuals. Corporations have been accused of accounting fraud, insider trading, executive over-pay, declining pension funds or in general of corporate 'greed' and 'irresponsibility'. The 1998 OECD guidelines for multinationals lay down responsibility towards human rights, the environment and elimination of child and forced labour. OECD code 2000 is 'the reflection in management practice of various legal, regulatory and social pressures that motivate the company to prevent abuses of market power and to redress other sorts of market failure' (OECD, 2001) Business is faced with a challenge to improve creation of wealth for its shareholders and at the same time to meet requirements of the changed perceptions of social and ethical responsibilities, which in the short-run perspective, might not be compatible. However, with the change in stockholder awareness and scepticism, the company is also being tasked to meet its social and ethical obligations. A specific instance is the negative impact of a company's product on the community and how far is the responsibility to be laid at the doors of management when the cause of the impact might have been due to a product marketed decades back and especially when scientific awareness of the negative impact was not known. ... d examine the different issues involved in the above circumstances, especially in light of the behaviour of James Hardie Industries who were involved in a case based on the negative affect of the use of asbestos in its products, and how these impact the ethical issues in accountancy. Literature Survey Literature survey in this research is targeted at the impact of new requirements of ethics and social responsibility accounting on the basic principles of accountancy and audit functions as well as the literature available on the John Hardie Industries case. These are given as Sections I and II respectively below: Section I Changing expectations and skepticism of the stakeholder, places pressure on companies to accept moral responsibility for the negative impact of their products on the community even though the claims may arise from operations many decades ago. Society is increasingly suspicious about the moves by corporations to avoid their responsibilities, which eventually leads them to bowing to pressure from a society skeptical of their protests of innocence and pretence of compassion for those who have suffered from their activities. The question therefore arises as to how far management is responsible for the negative impact of their products on the consumer and society. "Having a corporate conscience means that a company takes responsibility for its actions just as any conscientious individual would be expected to do. In corporate terms, this means that a company is accountable to the public for its behaviour not only in the complex organisational environment but in the natural physical environment as well. A company is thus responsible for its products and for its effects on the public". (Guerrette, 1986, p 410) It is thus essential that companies disclose

The Fault And Rise Of John Lasseter Essay Example for Free

The Fault And Rise Of John Lasseter Essay John Lasseter grew up in a family heavily involved in artistic expression. Lasseter was drawn to cartoons as a youngster. Then as a freshman in high school he read a book entitled The Art of Animation. The book, about the making of the Disney animated film Sleeping Beauty, proved to be a revelation for Lasseter. He discovered that people could earn a living by developing cartoons. Lasseter started writing letters to The Walt Disney Company Studios regarding his interest in creating cartoons. Studio representatives, who corresponded with Lasseter many times, told him to get a great art education, after which they would teach him animation. When Disney started a Character Animation Program at the California Institute of Arts film school, the Disney Studio contacted Lasseter and he enrolled in the program. Classes were taught by extremely talented Disney animators who also shared stories about working with Walt Disney. During summer breaks from Cal Art classes, jobs at Disneyland further fuelled Lasseter’s passion for working as an animator for Disney Studios. Full of excitement, Lasseter joined the Disney animation staff in 1979 after graduation from the California Institute of Arts, but he was met with disappointment. According to Lasseter, â€Å"[t]he animation studio wasn’t being run by these great Disney artists like our teachers at Cal Arts, but by lesser artists and businesspeople who rose through attrition as the grand old men retired.† Lasseter was told, â€Å"[y]ou put in your time for 20 years and do what you’re told, and then you can be in charge.† He continues, â€Å"I didn’t realize it then, but I was beginning to be perceived as a loose cannon. All I was trying to do was make things great, but I was beginning to make some enemies.† In the early 1980s, Lasseter became enthralled with the potential of using computer graphics technology for animation but found little interest among Disney Studio executives for the concept. Nonetheless, a young Disney executive, Tom Willhite, eventually allowed Lasseter and a colleague to develop a 30-second test film that combined â€Å"hand-drawn, two-dimensional Disney-style character animation with three-dimensional computer-generated backgrounds.† Lasseter found a story that would fit the test and could be developed into a full movie. When Lasseter presented the test clip and feature movie idea to the Disney Studio head, the only question the studio head asked concerned the cost of production. Lasseter told him the cost of production with computer animation would be about the same as a regular animated feature, and the studio head informed Lasseter, â€Å"I’m only interested in computer animation if it saves money or time.† Lasseter subsequently discovered that his idea was doomed before he ever presented it to the studio head. Says Lasseter, â€Å"[w]e found out later that others poked holes in my idea before I had even pitched it. In our enthusiasm, we had gone around some of my direct superiors, and I didn’t realize how much of an enemy I had made of one of them. I mean, the studio head had made up his mind before we walked in. We could have shown him anything and he would have said the same thing.† Shortly after the studio head left the room, Lasseter received a call from the superior who didn’t like him, informing Lasseter that his employment at Disney was being terminated immediately. Despite being fired, Lasseter did not speak negatively of the Disney organization, nor did he let others know anything other than the project on which he was working had ended. His personal admiration and respect for Walt Disney and animation were too great to allow him to do otherwise. Lasseter was recruited to Lucasfilm by Ed Catmull to work on a project that â€Å"turned out to be the very first character-animation cartoon done with a computer.† Not too long afterwards, Steve Jobs bought the animation business from George Lucas for $10 million and Pixar Animation Studios was born. Lasseter became the chief creative genius behind Pixar’s subsequent animated feature film successes like Toy Story, Toy Story 2, A Bug’s Life, and The Incredibles, among others. In 2006, Disney CEO Robert Iger and Pixar CEO Steve Jobs consummated a deal for Pixar to become a wholly-owned subsidiary of Disney. Iger wanted to reinvigorate animation at Disney, and as the top creative executive at Pixar, John Lasseter, was viewed a key figure in achieving this objective. Lasseter â€Å" is regarded by Hollywood executives as the modern Walt [Disney] himself [with capabilities] that have made Pixar a sure thing in the high stakes animated world.† Former Disney Studios head, Peter Schneider, says Lasseter â€Å"is a kid who has never grown up and continues to show the wonder and joy that you need in this business.† Current Disney Studio chief, Dick Cook, says that Lasseter is like the famous professional basketball player, Michael Jordan. â€Å"He makes all the players around him better.† Lasseter now oversees development of movies at both Pixar’s and Disney’s animation studios. Says Lasseter, â€Å"I can’t tell you how thrilled I am to have all these new roles. I do what I do in life because of Walt Disney his films and his theme park and his characters and his joy in entertaining. The emotional feeling that his creations gave me is something that I want to turn around and give to others.† Discussion Questions 1. What forms of interpersonal power are evident in the case? 2. In what ways do the two faces of power appear in this case? 3. Does the firing of John Lasseter from Disney Studios and the events leading up to his firing demonstrate the ethical use of power? Explain your answer. 4. Did the firing of John Lasseter indicate the existence of political behaviour in the Disney organization?

Aristotelian Ethics and its Context Essay -- Philosophy Ethics Essays

Ethics as Politics: On Aristotelian Ethics and its Context ABSTRACT: This paper argues that the assertion of Nicomachean Ethics I.ii that the art that treats of ethics is politics is to be understood properly not in the sense of politics qua nomothetike but just as politike, i.e., direct, participatory politics as was enjoyed in the Athenian polis and as the formed background to Aristotle’s philosophizing on the nature of ethics. The ethical import of politics can be retrieved from Aristotle’s Ethics (in both versions) and Politics by dwelling on the connection of eudaimonia and humanity’s function as such. Aristotle does not construe this function as contemplation but rather as the practical application of reason-reason leading to action. This, however, is the subject of politics. This specific human function, the function that makes us homo sapiens, can not be displayed in rule-be-ruled institutions such as the oikos (household) since such institutions and their collateral behaviors are predetermined based on rank or r ole. But achieving the distinctively human telos requires that such rule-be-ruled relations and behaviors be transcended since those relations and behaviors exclude the free exercise of deliberative intelligence. I begin with a proposition: that ethics (in the classical sense) (1) requires politics as the venue of its implementation; indeed, that ethics in a fundamental sense is politics. Ethics is politics inasmuch as the achievement of human happiness—"the activity of the soul in accordance with excellence, lasting a lifetime"—is public, both in that the achievement requires the presence of co-equals as the condition of its emergence, and in the sense that the excellence achieved (one's character) is public... ... modern metaphor for the political and ethical consequences of lapsing into a state of nature: the history of the Bounty mutineers (1789 and following) and their settlement of Pitcairn Island and the ensuing rapid self-destruction of the adult male population until, within four years of the settlement’s founding, only four men and ten women remained alive, and within a further seven years, all remaining men had been murdered except for one who was left as sole adult male dominating a community of females and juveniles. (23) The absence of a hierarchy of competitors refers to practices within a given sport category: competitors within a given Class A league are co-equals—but this does not imply the exclusion of other (higher or lower) sport categories (e.g., AA vs. A or AAA vs. AA) based on such factors as competitors' size, size of competitor pool, and so on.

Developing a Marketing Research Proposal

Marketing Research Professor Tom Tafolla Midterm Exam Developing a Marketing Research Proposal 84179 Marketing Research Proposal Kraft Food Healthy Snack Product Development for 50+ Market Introduction For years, Kraft Foods are hiring experts to conduct lengthy studies on a product's marketability, visual and taste, all to sell you more foods stuffed with sugar, fat and salt. Now Kraft Food is blamed by publics it only cares about consumers' personal taste, but not personal health, especially for the aged people.Since baby boomer is a uge population in the US and nave a strong purchasing power, they are trying to save their losing competitiveness in this huge market. Therefore Kraft Food's product development department is seeking a research service consultant to conduct baby boomer market, to discover new product opportunities of healthy snacks. Research Objectives The objectives of this research are: 1 . To understand how baby boomers make snack purchase decisions and choices. 2. To learn who are the key influencer in snack consumption decisions in baby boomer market 3.To gain insights into the obstacles to choosing Kraft Food product 4. To understand what health considerations exist in baby boomer market Marketing Challenges and Opportunities Challenges: 1 . Kraft Food products' images are deeply rooted in the hearts of people's mind, which is tasty, satisfying your bliss point, but not very healthy. 2. Snack is usually designed for leisure time between meals; people seldom consider its health value. Opportunities: 1. Baby boomer is a huge market and has strong purchasing power 2. The lack of healthy snack market 3.If consumer is looking for an easy way to eat healthy, without having to change their daily routine too drastically, snacks should be a good entry point. Information Coverage Information for this research will be collected according to the following hierarchy of needs: 1. Baby boomer group information 2. Healthy food information Research Design P rimary Research: 1 . In store observation: baby boomer's purchasing routine and behavior on snacks. Healthy considerations while making choice. 2. In home interview: baby boomer's eating routine on snacks